Spykar prepares to be an Associate Gold Sponsor for the India-Sri Lanka series

Spykar, India’s premier denim brand, has announced its partnership as the Associate Gold Sponsor for the upcoming India tour of Sri Lanka, set to begin on July 27, 2024. This collaboration aims to embody the vibrant spirit of the “Young and Restless,” a quality that resonates with both Spykar and cricket enthusiasts across the nation. By aligning with the excitement and energy of the sport, Spykar aims to celebrate the exceptional talent showcased during the series.

Following India’s historic victory at the ICC T20 World Cup in the USA, the much-anticipated India-Sri Lanka series will feature T20 and ODI matches from July 27 to August 7, 2024. With an expected viewership of 180-220 million, the series is set to captivate cricket fans from both countries, uniting them in their shared passion for the game. Sanjay Vakharia, Co-Founder and CEO of Spykar, expressed his excitement about the partnership, stating, “We’re thrilled to be the Associate Gold Sponsor for the India-Sri Lanka series. This partnership is more than just a sponsorship; it’s a celebration of our shared love for cricket, a sport that embodies the young and restless spirit in India. We’re excited to engage with cricket fans on a personal level through this exhilarating series.”

Upul Nawaratne Bandara, Head of Marketing for Sri Lanka Cricket, also shared his enthusiasm, saying, “It’s great to see a fashion brand like Spykar partnering with the India Tour of Sri Lanka. I am confident that this association will help the brand connect with its target audience. Sports and fashion always complement each other, making this an ideal collaboration.”

The series also marks the debut of new coaches, Gautam Gambhir for India and Sanath Jayasuriya for Sri Lanka. The T20 Internationals will be held at the Pallekele International Cricket Stadium, while the ODIs will take place at the R Premadasa Stadium in Colombo. Cricket lovers are eagerly anticipating this exciting series, and Spykar, as the Associate Gold Sponsor, is proud to be part of this remarkable journey.

Spykar invites cricket enthusiasts to experience an exceptional series filled with thrilling moments and outstanding athleticism. As a leading fashion brand, Spykar is committed to delivering vibrant and trendy apparel, perfect for fans cheering on their favorite teams.